CPA stands for Cost-Per-Action - the action in our case is the purchase of an order. A Helyx CPA offer entails only paying for results; when an order is completed and tracked, a Brand pays Helyx and our Affiliate Partner for acquiring that customer. This incentivizes Helyx and our Affiliate Partners to drive as much traffic and sales as we profitably can, while ensuring that our Brands have an expected and profitable CAC (Customer Acquisition Cost). At Helyx, we pride ourselves in building and optimizing acquisition funnels that yield a very high AOV (Average Order Value), which enables our Brands to pay out 10 - 20x higher amounts than other affiliate channels (Amazon etc.). The higher payouts also enable huge revenue-scaling potential through paid ads (see the ad spend FAQ below).
A Helyx Affiliate Partner can be anyone with an engaged audience to distribute through. Typically, Helyx Affiliate Partners fall into one of several categories: Content Publishers (news sites, pop culture sites, etc.), Influencers, Bloggers, or Affiliate Marketers. Helyx likes to partner with Affiliates that have large and engaged audiences that are genuine and open to scaling through our ad spend program (see the ad spend FAQ below).
Helyx partners with a wide range of Brands, but usually focuses on broad-market products and services. This allows us to reach a larger addressable market and have long-lasting Brands that we continually generate new content for, rather than churning through hundreds of products just for a quick promotion. To request a full list of our Brand Partners that you can promote as an Affiliate, please CONTACT US.
Ad spend is required to promote content to the masses in a long-term and consistent basis. Content can be backed or "boosted" with ad spend across all major digital channels: Facebook, Instagram, Pinterest, Twitter, Google Ads (Both Search and PPC), and Outbrain & Taboola (Native Advertising).
When you are a Helyx Affiliate Partner, we will work with your relevant pages and audiences to promote content that you create across the major digital channels. While we do offer options for zero ad spend risk - any ad spend that is expensed will be deducted from the Affiliate's payouts / earnings, and we provide a zero out-of-pocket ad spend guarantee. That is to say: when ad spend is required, our Affiliates will always break-even, and never have to pay Helyx a dime (even if the ad spend is greater than the payout).
Modern digital marketing is an ever-changing world, so all of these buzzwords can get confusing! As far as Helyx is concerned; all of these terms are the same thing. We view the modern digital marketing landscape as a place where all channels and growth opportunities should be identified, tested, optimized, and scaled when profitable. That's why when Brands work with Helyx, we explore all possible channels as unique cases, because every Brand and product is different and can each be accustomed to different channels. Check out our Stage 2 Services to explicitly see all of the marketing services that we offer.
The stage that a Brand or company is at is usually in-line with the level of services that they need.
Stage 1 Brands are usually single-founders that are looking for a direct communication line to their own CMO without paying a CMO or even a marketing agency retainer. This is perfect for Brands with single founders or small teams - or for Brands whom are looking to test out working with a marketing agency before transitioning into a full agency plan (Stage 2 Services).
Stage 2 Brands are companies with regular sales and market-proven product(s) whom are looking to create or build their marketing team. They need to scale sales across all digital channels, and optimize their website to increase their site metrics such as Average Order Value and Conversion Rate. This can also include building out custom campaigns through email, referral & loyalty programs, viral growth hacks, etc.
Stage 3 Brands are established companies, usually with $250,000+ revenue per month. These Brands are not necessarily looking to outsource their marketing team or test out channels, but instead are looking to apply their optimized landing pages and ads towards scalable new channels. Usually, Stage 3 Brands have solid metrics and can already provide an aggressive offer to join the Helyx Network, or can work with Helyx to maximize their existing funnels to quickly turn around an aggressive offer.
There is not really any specific criteria for moving from one stage to the next besides a change in contract & payment terms, but usually there is a need for increased services as a company scales up in both revenue and marketing needs. A reference for how our pricing works parallels how companies can move through the 3 stages:
Stage 1 Pricing: Low retainer (~20% typical agency fees)
Stage 2 Pricing: Moderate retainer + sales commission
Stage 3 Pricing: Purely sales commission
On top of that - we offer a client referral program that can permanently reduce your monthly fees if you are a Stage 1 or 2 company. Please Apply To Become A Brand Partner to get in touch with us and learn more!
We value our Affiliate Partners' privacy, and so do not list all of them publicly. To inquire about what publishers your Brand can distribute through, please CONTACT US.
While we cannot guarantee placements on publishers - we do work closely with all of our Affiliate Partners to ensure that any Brand we bring into the network is something that our Affiliate Partners would like to post. Some things that can help Brands get placed on the publishers of their choosing:
1. An aggressive CPA offer
2. Strong click & conversion metrics on a proven landing page / funnel
3. Proven & diverse creative assets (both video & images)
This is why Helyx emphasizes the idea of the Brand Stages: Brands can work with Helyx to build and grow all 3 of the above needs to maximize placements and sales through The Helyx Network.